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Start. Scale. Exit. Repeat.

Serial Entrepreneurs' Secrets Revealed!

Colin C. Campbell

$67.95   $57.96

Hardback

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English
Advantage Media Group
16 November 2023
“[...] a top-notch how-to for business owners.”

Kirkus Starred Review

2024 IBPA Benjamin Franklin Book Award Finalist in Business

Unlock the Secrets of a Serial Entrepreneur and Launch a Successful Startup!

Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup.

Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.

Maximize your wealth by securing the right funding, navigating potential buyers, and cashing in big on an exit. With expert advice, you'll learn how to Start, Scale, Exit, and Repeat multiple companies.

Don't just dream of success, make it a reality. Get your hands on this ultimate guide to entrepreneurial success today!

By:  
Imprint:   Advantage Media Group
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 43mm
Weight:   1.247kg
ISBN:   9781955884969
ISBN 10:   195588496X
Pages:   472
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Introduction Start Story Chapter 1: Ideas Are Everywhere Chapter 2: From Idea to Action Chapter 3: Catching the Next Wave Is Critical Chapter 4: Focus on Something You (and Others) Love Chapter 5: Pick an Idea That Can Scale Chapter 6: Can You Build a Moat around Your Idea? Chapter 7: Stage Gates People Chapter 8: First Hires: Pay Your People with Love, Ownership, and Freedom Chapter 9: Hire People Who Are “Different” Chapter 10: Hire Do-It-Yourself Employees Money Chapter 11: Proving Your Concept Chapter 12: Paying for Your Idea Chapter 13: Becoming a Customer-Funded Startup Chapter 14: Cash Is the Oxygen That Keeps Your Business Alive SYSTEMS Chapter 15: The Four Sticky Note Business Plan Chapter 16: Why Startups Fail Scale Story Chapter 17: Scale Quickly, Kill Quickly Chapter 18: Scale in Zeros Chapter 19: Find Your X Factor Chapter 20: Prove It Chapter 21: Promote It Chapter 22: Finding the Right Distribution/Sales Channel People Chapter 23: Profile Everyone, Especially Yourself Chapter 24: Hiring Great Leaders Chapter 25: Hiring a Great Sales Team Sales Chapter 26: Proof Sells Chapter 27: Perfecting the Pitch Chapter 28: The Right Funding for the Right Situation at the Right Time Chapter 29: The Problem with Venture (Vulture) Capital Chapter 30: Raise Money by Saving Money Systems Chapter 31: The Value of Coaching Chapter 32: Scale Your Culture Chapter 33: Strategic Planning and Execution Chapter 34: Goal Setting Chapter 35: Transforming into a Sales Organization Chapter 36: Growth through Acquisition Chapter 37: Rely on Systems to Scale Chapter 38: Catching the Break: Maximize Luck Chapter 39: Minor Majors (a.k.a. Growth Hacks) Chapter 40: Why Startups Fail to Scale Exit Story Chapter 41: The Case for Selling Chapter 42: When the Rules Change, Change with the Rules Chapter 43: Types of Buyers Chapter 44: Timing Is Half the Value Chapter 45: Maximize the Value of the Exit Chapter 46: It’s Not about You People Chapter 47: Liquidity or Control Chapter 48: The Negotiation SYSTEMS Chapter 49: Sell Your Systems Repeat Story Chapter 50: What Propels a Serial Entrepreneur Chapter 51: Ideas Are Everywhere Again People Chapter 52: Track Your A Players Money Chapter 53: Dress for Success Chapter 54: Using Other People’s Money to Scale Systems Chapter 55: Use Copy and Paste Systems Chapter 56: Make a Difference Chapter 57: The Toll of Entrepreneurial Life Chapter 58: Final Thoughts Acknowledgments

With more than thirty years of experience as a serial entrepreneur, COLIN C. CAMPBELL has founded, expanded, and divested over a dozen companies in partnership with his team. Some of his noteworthy ventures include Tucows, Hostopia, GeeksforLess, and .CLUB Domains, additionally he and partners continue to launch new companies like Paw.com, HipOptical, GiftAI.com, Escape Club, and Startup.club. In this book, he draws upon insights gained from an over decade-long journey of identifying patterns and interviewing successful serial entrepreneurs and industry experts to reveal the critical factors that drive startup success.

Reviews for Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!

"""Where were you, Colin, when my brother, Jeff, and I took the decision to leave our family sports footwear business to found Reebok? Your book, Start. Scale. Exit. Repeat., could have saved us a lot of pain. But we also had a lot of fun, which as you point out, came from being in love with our mission."" - Joe Foster, Cofounder, Reebok, Author of Shoemaker ""Colin has started, scaled, and exited many businesses successfully. He has survived many mistakes and thrived with even more successes. He will inspire you and guide you with golden nuggets to navigate and succeed in your own unique journey to start, scale, exit, and repeat."" - Patrick Thean, Wall Street Journal and USAToday Bestselling Author, CEO, Coach, and Guide ""Through his one-of-a-kind storytelling, zestful energetic learning spirit, and engaging humility, Colin C.Campbell has created a masterful gem. Start. Scale. Exit. Repeat. is a must read for any entrepreneur or leader passionately looking for a learning edge to better performance."" - Lee Schram, Former CEO, Deluxe Corporation ""Colin's journey, combined with insights from successful experts and serial entrepreneurs, unveils the code to achieve startup success."" - Verne Harnish, Founder Entrepreneurs' Organization (EO), author of Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) ""Building a company from start to exit-and doing it all over again-is not easy. This book provides you with the formula to do just that."" -Eric Malka, Founder, Art of Shaving ""Colin's theories are incredibly simple and applicable to a wide range of company types, including SaaS, real estate, manufacturing, and e-commerce businesses. His step-by-step approach makes the entire process appear effortless from the very beginning to the very end."" -Lil Roberts, Founder and CEO, Xendoo ""Colin Campbell is a true master of entrepreneurship. Having founded and scaled several successful companies, his approach to business can be summed up in four simple words: start, scale, exit, and repeat."" - Lance Tracey, Serial Entrepreneur, President, Lanebury Growth Capital ""This book provides a captivating insight into the tech journey from the 1990s to the present, highlighting patterns of success. Colin has seen a lot in his more than 30 years as a serial entrepreneur!"" - Sheel Mohnot, Cofounder, Better Tomorrow Ventures, Cohost, The Pitch Podcast ""Colin has thrived across many businesses by understanding customers and how businesses make money."" -Elliot Noss, CEO, Tucows ""Never accept business advice ... unless the advisor has built a track record of personal successes based on their own advice! Colin Campbell's Start. Scale.Exit. Repeat. provides a pithy and practical roadmap for entrepreneurs. If you want to be a successful entrepreneur, get your hands on this indispensable guide."" - George Walther, Hall of Fame Speaker, Acclaimed Author"


  • Short-listed for Benjamin Franklin Book Award (business) 2024

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