Sports Entrepreneurship

Beyond the Big Leagues

Christopher Mumford

$40.95

Hardback

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English

Columbia University Press
30 November 2023

Business & management; Entrepreneurship

"The business side of sports isn't just the established terrain of NFL, NBA, and MLB teams and their billionaire owners. Entrepreneurs are launching dynamic new businesses that are transforming the broader sports landscape. What are the up-and-coming opportunities and high-growth areas for start-ups today?

This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience. He surveys the key players in each sector, identifying possibilities and constraints for new entrants. Interviews with figures such as the creator of a ""Bloomberg platform for soccer,"" a professional sports bettor, and the founder of a fantasy-sports-focused analytics company add vital insight. Mumford also shares the stories of his own sports start-ups and offers advice based on these experiences.

Sports Entrepreneurship details practical step-by-step methods for turning an idea into an enterprise. Mumford guides readers through an actionable framework: map out interests and goals, recognize opportunities, get feedback from users, and accelerate growth. Written for a broad audience, from practitioners seeking to jumpstart their next big idea to students in sports management and entrepreneurship, this book is an indispensable guide to new opportunities in the sports industry."

By: Christopher Mumford
Imprint: Columbia University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9780231196109
ISBN 10: 0231196105
Pages: 216
Publication Date: 30 November 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Acknowledgments Preface Introduction 1. Analytics 2. Sports Betting 3. eSports 4. Youth Sports 5. Fitness 6. Fan Experience 7. Discover 8. Ideate 9. Validate 10. Accelerate 11. Final Thoughts Index

Christopher Mumford teaches sports entrepreneurship and innovation as a professor of practice at the University of North Carolina at Chapel Hill. He has founded several businesses over the last twenty-five years. His current projects include starting a pro soccer team that anchors an entertainment district and implementing peak performance practices with college and pro athletes.

Reviews for Sports Entrepreneurship: Beyond the Big Leagues

Success in sports is hard. Success in sports entrepreneurship is damn hard. My former player Christopher Mumford explores not where the ball is but where the ball will be in sports business. A fascinating read, especially the personal stories and insights. -- Anson Dorrance, UNC Chapel Hill women’s soccer coach, 22 NCAA Championships, USWNT coach, World Cup winner Christopher Mumford has written a book that intersects athletics and entrepreneurship in an entertaining and educational way. There are lessons to be learned about both, but he’s masterfully intertwined the two to support those brave enough to start an entrepreneurial journey in sports. -- John Hill, evangelist/keynote speaker, TechStars Christopher Mumford is a real-deal entrepreneur. In this book, he helps us better understand how sport and entertainment are blending together in both live events and the digital world. Featuring insightful personal stories and interviews, Sports Entrepreneurship provides a practical process to help new founders start businesses. -- Bernard Bell, executive director, Shuford Program in Entrepreneurship, University of North Carolina at Chapel Hill This book is a game-changing resource that democratizes engaging in sport entrepreneurship. Mumford has crafted a masterful blend of quality research, practical advice, compelling anecdotes, and expert insights resulting in a refreshingly engaging read that feels like personal mentorship from a seasoned industry veteran. Whether you have a background in sport business or are completely new to the field, this book is a must-read; you’ll find yourself feeling empowered, inspired, and well equipped to embark on your own journey. -- Erianne Weight, president, North American Society for Sport Management This is a good book. It explores high-potential growth areas and provides a process for validating those opportunities. * Brian Langis blog * Grounded in reality and not just big dreams, Mumford's book teaches what questions to ask and how to map out a plan to handle the success and failures of entrepreneurship. * Choice Reviews *