A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work

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Kathryn Jacob Sue Unerman

A Year of Creativity

52 smart ideas for boosting creativity, innovation and inspiration at work

Kathryn Jacob, Sue Unerman

$42.99

Hardback

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English

Bloomsbury Business
07 January 2025

Entrepreneurship; Office & workplace; Advice on careers & achieving success; Memory improvement & thinking techniques

A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches:

the more uncertain the world, the more they retreat into stale, established patterns of behaviour.

This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.

The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

By: Kathryn Jacob, Sue Unerman
Imprint: Bloomsbury Business
Country of Publication: United Kingdom
Dimensions: Height: 238mm, Width: 156mm, Spine: 22mm
Weight: 410g
ISBN: 9781399413251
ISBN 10: 1399413252
Pages: 224
Publication Date: 07 January 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sue Unerman is Global Chief Strategy Officer at Brainlabs, following 34 years at MediaCom. She blogs at www.sueunerman.com. Kathryn Jacob is CEO of Pearl & Dean and the President of SAWA. With Sue, she is the co-author of Belonging (Bloomsbury, 2020), and The Glass Wall (Profile Books, 2016). She sits on the Development Board of RADA and acts as Chair of HOME in Manchester.

Reviews for A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work

An atlas of creativity that celebrates the best of our wild, unpredictable and generous humanity just at the time that the algorithmic world is trying to tame, predict and cost it. -- Frank Cottrell-Boyce * Screenwriter & Novelist * A Year of Creativity is a game changer. Kathryn and Sue have written an important and entertaining book. The best business book I’ve read this year. -- Rak Patel * Head of Sales, EMEA, Spotify *