Spin Doctors

Name: Spin Doctors
Price: 36.71 AUD
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ISBN: 9781764245500

Junk Pet Food Partners in Crime

Tom Lonsdale

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English

Rivetco Pty. Ltd.
11 April 2026

Business ethics; Public relations; Veterinary nutrition; Domestic animals & pets

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and economical solution for pets: a diet of raw meaty bones with occasional table scraps.

Rather than confront inconvenient truths, the pet food industry and veterinary allies turned truth upside down. They claimed that dogs and cats should only be fed factory-made products and that natural raw meaty bones were dangerous. Company-aligned vets attempted to silence Lonsdale. They made disciplinary complaints, accusing him of 'bringing the veterinary profession into disrepute'.

Undeterred, Lonsdale continued to campaign for better pet health and legal accountability for those he identified as partners in crime.

From 2001 to 2011 he published quarterly online newsletters-now assembled in this book. It's a living history of the raw meaty bones campaign against the multi-billion-dollar pet food fraud. We witness the callous indifference to animal suffering, the systematic suppression of vital scientific research and the spin tactics used to mislead the public. Spin Doctors offers more than a record of resistance. It lays the groundwork for a new era of integrity, truth and scientific responsibility. With ten years of compelling evidence, it presents a rallying cry for a revolution in pet health.

Be inspired. Read this book. Help make a difference-for pets, for people, and for the planet.

By: Tom Lonsdale
Imprint: Rivetco Pty. Ltd.
Dimensions: Height: 229mm, Width: 152mm, Spine: 26mm
Weight: 676g
ISBN: 9781764245500
ISBN 10: 1764245504
Pages: 376
Publication Date: 11 April 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr Lonsdale graduated from the Royal Veterinary College, University of London in 1972. And thus began a varied career in veterinary medicine commencing as a volunteer in Nairobi, Kenya followed by work in farm animal, zoo animal and small animal private practice in the United Kingdom. In 1980 he emigrated to Australia and established a group of mixed animal veterinary clinics in Western Sydney.In the early years Dr Lonsdale adhered to conventional veterinary teaching and practice. However by the late 1980s his career took a different turn. Together with veterinary colleagues, dubbed the Raw Meaty Bones Lobby, a new perception, a new set of values took hold. It became clear to Dr Lonsdale that the modern fashion of feeding dogs and cats industrial, highly processed products was in fact the reason a majority of domestic carnivores suffer from putrid breath and a host of diet related diseases. By changing his patients' diet from packaged food to a diet of raw meaty bones puppies and kittens gained a new vitality. Old dogs and cats gained a new lease on life.Dr Lonsdale took up the challenge by blowing the whistle on the pet food industry/veterinary profession/fake animal welfare alliance. From 1991 to the present he has been the leader of the Raw Meaty Bones Lobby for better pet health, veterinary teaching and an end to the junk pet food fraud.