Socionomics

How Social Mood Shapes Society

Mikko Ketovuori (University of Turku, Finland)

$75.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
28 March 2024

Social issues & processes; Social theory; Economic theory & philosophy

Socionomics: How Social Mood Shapes Society explores the main principles and applications of socionomic theory as elaborated by Robert Prechter. Socionomic theory posits that an omnipresent social mood, shifting constantly in a wave form through all aspects of society, is responsible for the aggregate tenor and character of all social, economic and cultural trends, from fluctuations in the stock market to the popularity of particular genres of music at a given time.

The social mood as an endogenous and collective force has its roots in the herding instinct often identified amongst crowds. Individuals typically make rational decisions when acting alone, and in the context of certainty, but in groups and in context of uncertainty, mood-based mimetic behavior can affect all the participants. As social mood often goes unnoticed, people tend to give their collective feelings labels to rationalize them, thus constituting ‘public opinion’. Therefore, whilst ‘public opinion’ as presented in the media is usually seen as rational, it is in fact based on the social mood context that often determines how people think, feel and behave. As the internet and social media have become ubiquitous in our daily lives, these rationalizations are spreading faster and faster than ever before and creating a pseudo-reality which can corrupt the collective perception of what is real and what is not.

This stimulating and thought-provoking book will be of great interest to academics, practitioners and policymakers with an interest in the humanities and social sciences, particularly sociology and economics.

By: Mikko Ketovuori (University of Turku Finland)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 630g
ISBN: 9781032480701
ISBN 10: 103248070X
Pages: 144
Publication Date: 28 March 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Mikko Ketovuori is a University Lecturer in the Department of Teacher Education at the University of Turku, Finland. His research interests include the theory and application of socionomics and herd theory as well as education theory and policy and the role of the arts in society. He is the author of numerous journal articles and conference papers and, as a keynote speaker and lecturer, he has given lectures across Asia, Europe and North America.