Social Media Metrics

How to Measure and Optimize Your Marketing Investment

Jim Sterne, David Meerman Scott

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Hardback

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English

Wiley
23 March 2010

Economics & Business; E-commerce: business aspects; Sales & marketing

Series: New Rules Social Media Series

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

By: Jim Sterne
Foreword by: David Meerman Scott
Imprint: Wiley
Country of Publication: United States
Dimensions: Height: 236mm, Width: 158mm, Spine: 23mm
Weight: 454g
ISBN: 9780470583784
ISBN 10: 0470583789
Series: New Rules Social Media Series
Pages: 272
Publication Date: 23 March 2010
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association. For more information, please visit JimSterne.com.