This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.
By:
Patric Finkbeiner Imprint: Springer International Publishing AG Country of Publication: Switzerland Edition: Softcover reprint of the original 1st ed. 2017 Dimensions:
Height: 235mm,
Width: 155mm,
Spine: 20mm
Weight: 575g ISBN:9783319839677 ISBN 10: 3319839675 Pages: 346 Publication Date:05 July 2018 Audience:
Professional and scholarly
,
Undergraduate
Format:Paperback Publisher's Status: Active