Social Media at Work

How Networking Tools Propel Organizational Performance

Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis

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English

Jossey-Bass Inc.,U.S.
02 October 2009

Business communication & presentation; Working patterns & practices

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

By: Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis
Imprint: Jossey-Bass Inc.,U.S.
Country of Publication: United States
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 431g
ISBN: 9780470405437
ISBN 10: 0470405430
Pages: 240
Publication Date: 02 October 2009
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

1. Social Media at Work 1 2. The Changing Landscape and What It Means to You 13 3. What Is Social Media, and How Does It Work? 41 4. Where Social Media Has an Impact 73 5. Examples from Trailblazers 99 6. Putting Social Media to Work: A Playbook 129 7. Looking to the Future 173 Notes 193 Acknowledgments 207 About the Authors 211 Index 215

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations. Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development. Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.