PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Social Marketing Effectiveness A Study of Traffic Week by Purvi Kothari at Abbey's Bookshop,
Social Marketing Effectiveness A Study of Traffic Week
— —
Purvi Kothari

Social Marketing Effectiveness A Study of Traffic Week

Purvi Kothari

$56.95   $48.61

Paperback

Not in-store but you can order this
How long will it take?
English
Veer Narmad South Gujarat University
02 July 2022
Accounting; Financial accounting
Introduction

1.1 Chapter Overview

In the first chapter of the thesis, at the outset, the background and introduction of social

marketing are explained and related to the Indian context. The concept of social

marketing is explored and its historical origin is traced. The study further elaborates on the

tools supporting a social campaign and the contributors to the success of a social

program. Essential criteria for an effective program are also highlighted. The P's

of the marketing mix is applied to social marketing and the importance of promotion to

make a social program effective is sketched out. Further, the chapter focuses light on

celebrity involvement in such programs for more effective implementation.
By:  
Imprint:   Veer Narmad South Gujarat University
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 41mm
Weight:   1.062kg
ISBN:   9788189680886
ISBN 10:   8189680889
Pages:   808
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unknown

See Also

Social Marketing Effectiveness A Study of Traffic Week

Exchange Rate Economics

India's Path to Prosperity

Richie Dezi

Paperback

$57.95  $49.55

Not in-store but you can order this

ADD +
Social Marketing Effectiveness A Study of Traffic Week

The War for China’s Wallet

Profiting from the New World Order...

Shaun Rein

Paperback

$60.95 

Not in-store but you can order this

ADD +
Social Marketing Effectiveness A Study of Traffic Week

AI Business Strategies

Harnessing the Power of Machine...

Frederick Matthews

Paperback

$67.95  $57.78

Not in-store but you can order this

ADD +
Social Marketing Effectiveness A Study of Traffic Week

Financial Zen

Mastering Stability in Turbulent...

Jacob Michael

Paperback

$54.95  $46.74

Not in-store but you can order this

ADD +
Social Marketing Effectiveness A Study of Traffic Week

More Than Fiscal

The Intergenerational Report, Sustainability...

Andrew Podger

Paperback

$46.95 

Not in-store but you can order this

ADD +
Social Marketing Effectiveness A Study of Traffic Week

Cost Accounting

A Data Analytics Approach ISE

Margaret H. Christ

Paperback

$159.95 

Not in-store but you can order this

ADD +