With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower.
Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades.
Click here for information on the author's MSNBC interview:
https://mobile.twitter.com/OARichardEngel/status/1147861623211798528
Check out the interviews at Bloomberg, Forbes, and Marketplace on this book:
https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit
https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/
https://www.marketplace.org/2017/12/18/world/shaun-rein-interview
Financial Times subscribers can read this review of The War for China’s Wallet:
https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da
The book's review in South China Morning Post can be read at:
http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas
By:
Shaun Rein
Imprint: De Gruyter
Country of Publication: United States
Dimensions:
Height: 230mm,
Width: 155mm,
Weight: 368g
ISBN: 9781501515941
ISBN 10: 1501515942
Pages: 210
Publication Date: 11 December 2017
Audience:
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Chapter 1: China’s Economic Hammer 1 Manila, Philippines, March 1996 1 2016 4 Dialogue: Parag Khanna, Managing Partner, Hybrid Reality Pte Ltd. 15 Case Study: Appoint the Right Ambassador or Country Head 20 Key Action Items 22 Chapter 2: The Hammer and the Carrot 25 April 2017 25 Dialogue: Jacques deLisle, Stephen A. Cozen Professor of Law and Professor of Political Science, University of Pennsylvania 35 Case Study: Show That You Are a Friend to China 40 Key Action Items 43 Chapter 3: America’s Power Vacuum and the New Global Order: One Belt One Road and AIIB 45 Qatar, June 2017 45 Dialogue: Shane Tedjarati, President and CEO, High Growth Regions, Honeywell 56 Case Study: Re-shoring and Attracting Chinese FDI 59 Key Action Items 60 Chapter 4: Innovation and the State-Owned Sector 63 Beijing, China, June 2017 63 Dialogue: Victor Shih, political economist at University of California at San Diego and the founder of China Query, LLC 76 Case Study: Don’t Underestimate the Ability of SOEs to Innovate and Move Up the Value Chain 80 Key Action Items 81 Chapter 5: China’s Outbound Investment: Clash of Cultures 83 Vancouver, Canada, August 2016 83 Dialogue: Winston Cheng, President of International, JD.com 93 Case Study: Selling a Company or Stake to a Chinese Acquirer 99 Key Action Items 100 Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer 103 Shanghai, China, 2016 103 Dialogue: Frank Lavin, Chairman and CEO Export Now, Former U.S. Undersecretary of Commerce, Former U.S. Ambassador to Singapore 116 Case Study: Bring Chinese Consumers Overseas Products and Services They Cannot Get in China Due to Lack of Trust, Lack of Availability, or High Prices 123 Key Action Items 124 Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves 127 California, February 2015 127 Consumerism and Cold Partners 130 The Four Waves of Chinese Immigration into the U.S. 132 Flight of Wealth 138 The Impact of Wealthy Immigrants 142 Dialogue: Austin Fragomen, Partner and Chairman, Fragomen, Del Rey, Bernsen & Loewy LLP; and Becky Xia, Fragomen Partner based in Shanghai 144 Case Study: Bring Chinese to You and Focus on Integrity and Morality 149 Key Action Items 151 Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model 153 Queenstown, New Zealand, March 2016 153 Dialogue: Jane Jie Sun, CEO of Ctrip 164 Case Study: Localize Sales Staff Globally 166 Key Action Items 168 Chapter 9: Conclusion 169 October, 2017 169 Endnotes 173 Index 177
Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. He works with Boards, CEOs and senior executives of Fortune 500 and leading Chinese companies, private equity firms, SMEs and hedge funds to develop their China growth and investment strategies. Rein is regularly featured in The Wall Street Journal, Fortune and The Financial Times. His op-eds have appeared in The New York Times. He frequently appears on CNN, BBC, NPR, MarketPlace, CNBC, Bloomberg, PBS and MSNBC. Rein is one of the most sought out keynote speakers focused on China's economy, consumer trends and innovation to groups ranging in size from 10 to 3000. He earned his Master's degree from Harvard University focused on China's economy and received a BA Honours from McGill University.
Reviews for The War for China’s Wallet: Profiting from the New World Order
Drawing upon more than 15 years of experience . . . Shaun Rein's new book offers an insider's perspective on China's sophisticated use of economic carrots and sticks for political purposes. The War for China's Wallet . . . is a deeply informative and yet delightfully readable account, sure to interest China specialists and the general public alike. --Elizabeth Perry, Henry Rosovsky Professor of Government, Harvard University
