Social Customer Relationship Management: Fundamentals, Applications, Technologies

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Rainer Alt Olaf Reinhold

Social Customer Relationship Management

Fundamentals, Applications, Technologies

Rainer Alt, Olaf Reinhold

$168.95 $134.76

Hardback

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English

Springer Nature Switzerland AG
13 September 2019

E-commerce: business aspects; Sales & marketing; Customer services; Business applications; Network hardware

Series: Management for Professionals

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

By: Rainer Alt, Olaf Reinhold
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: 1st ed. 2020
Dimensions: Height: 235mm, Width: 155mm,
Weight: 454g
ISBN: 9783030233426
ISBN 10: 3030233421
Series: Management for Professionals
Pages: 115
Publication Date: 13 September 2019
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

"Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of ""Electronic Markets"" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany. Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany."