Smart Social Media

Luan has transformed her years of hard-won experience into a goldmine of practical, engaging, and no-nonsense advice that every business needs to read before investing another minute in social media. I’m already referring to it regularly at work. -- Will Francis * Digital Marketing Trainer & Speaker * This book is your roadmap to social media success. A powerful tool for boosting your brand's online impact and a true gem for business growth. -- Dr Leeya Hendricks * Managing Director, Hark Consultants, Non-Executive Director, Chartered Marketer & Fellow of the Chartered Institute of Marketing * In this handy and accessible guide to transforming your business’s digital marketing, Luan does not shy away from breaking down the trickier topics. No matter what experience you have in social media, there is something for you in this book! -- Dave Briggs * Founder, Building Brands * Yet another book from Luan that is packed with insightful examples and clear explanations. Smart Social Media will give you the tools to upgrade your social media strategy and create your foundation for long term success. -- Professor of Marketing at Warwick Business School, The University of Warwick * Professor Laura Chamberlain * Jam-packed with real-life examples and success stories, Smart Social Media offers accessible, practical and invaluable tips on how you can grow your business by elevating your social media presence. -- Lisa Williams * Managing Director, Marketing Donut * Two decades on from Facebook's launch and 17 years since the introduction of its ad platform, the opportunities for marketers to make the best of social media still feel unexploited. Familiar platforms evolve and new ones emerge, leaving many brands in need of an up-to-date, simple but comprehensive A-Z guide. I said it often as Marketing Week Editor and I say it now: thank heavens for Luan Wise. -- Mark Choueke * Bestselling Author & B2B Marketing Consultant *