Shopper Marketing and Digital Media

I've been involved in shopper marketing sales for over ten years and never have I found such an all-encompassing guide to help break down the numerous strategies that go into campaign execution. [This] should be required reading for anyone navigating the shopper marketing world. - MEREDITH WILLIAMS, Director of Digital Business Development - Retail Solutions, Inc. / Path-to-Purchase Institute Women of Excellence Honoree Thanks to Mr. Dade for simplifying an overwhelming digital landscape with clear, concise advice with a touch of dry wit. - DARIN LEE, Director of Shopper Marketing - Waterloo Sparkling Water The crash course goes beyond helping marketers...even those on the vendor or technology side gain valuable insights into the in-depth decision making process and buying requirements that create standout winners in the space. - BLAKE DECOLA, Senior Director, CPG and Shopper Marketing - Conversant Media A fantastic read for any current or future shopper marketer. A very thoughtful approach that dives deeper into a shopper marketer's decision-making. - ZACHARY PLUNKETT, Client Development Director - Inmar A must read for shopper marketers and sellers alike. - HUNTER POOLE, Account Executive - Chicory Use [the Six Pillars] Approach and become a shopper marketing rock star! - CHRIS W. TEN NAPEL, Partner - Northwest Media Partners