Shoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations

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Kirsten Johnson Jodi Radosh

Shoot, Edit, Share

Video Production for Mass Media, Marketing, Advertising, and Public Relations

Kirsten Johnson, Jodi Radosh

$79.99

Paperback

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English

Routledge
04 November 2016

Film movie production: technical skills

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.

Key features include:

A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;

Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;

Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;

Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;

A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;

A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;

QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

By: Kirsten Johnson, Jodi Radosh
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 191mm, Width: 235mm, Spine: 10mm
Weight: 480g
ISBN: 9781138905429
ISBN 10: 1138905429
Pages: 188
Publication Date: 04 November 2016
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

Reviews for Shoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations

In a world flooded with technology, Johnson and Radosh beautifully break down the video production process through a list of step-by-step practices. They explain the equipment as well as provide visual examples and practical exercises for students to test their skills. This book would be an exceptional addition to any hands-on production course! -Adrienne Garvey, Lancaster Bible College