Relevance and Text-on-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling

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Ryoko Sasamoto (Dublin City University, Ireland)

Relevance and Text-on-Screen in Audiovisual Translation

The Pragmatics of Creative Subtitling

Ryoko Sasamoto (Dublin City University, Ireland)

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English

Routledge
29 May 2024

Television production: technical & background skills; Translation & interpretation; Media studies

Series: Routledge Advances in Translation and Interpreting Studies

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.

The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.

The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

By: Ryoko Sasamoto (Dublin City University Ireland)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 520g
ISBN: 9781032139708
ISBN 10: 1032139706
Series: Routledge Advances in Translation and Interpreting Studies
Pages: 196
Publication Date: 29 May 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Forthcoming

Ryoko Sasamoto is Associate Professor in the School of Applied Language and Intercultural Studies (SALIS) and a member of the Centre for Translation and Textual Studies (CTTS) at Dublin City University, Ireland.