Service Franchising

A Global Perspective

Ilan Alon

$251.95 $201.58

Hardback

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English

Springer-Verlag New York Inc.
24 October 2005

Franchises; Service industries

Summary
Details

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

By: Ilan Alon
Imprint: Springer-Verlag New York Inc.
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Edition: 2006 ed.
Dimensions: Height: 235mm, Width: 155mm, Spine: 17mm
Weight: 1.280kg
ISBN: 9780387281827
ISBN 10: 0387281827
Pages: 264
Publication Date: 24 October 2005
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

ONLY $9.90 DELIVERY INFO

Service Franchising

A Global Perspective

Ilan Alon

$251.95 $201.58

Hardback

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