Serendipity: From Truffles and Champagne to Corn Flakes and Coffee: Stories of Accidental Success

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Oscar Farinetti

Serendipity

From Truffles and Champagne to Corn Flakes and Coffee: Stories of Accidental Success

Oscar Farinetti

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English

Black Inc
05 July 2022

Society & Social Sciences; Society & culture: general; Food & society; Cookery, food & drink

A celebration of accidental success in the world of gastronomy

Did you know that your morning coffee could be thanks to a herd of energetic goats? Or that a forgotten ingredient is behind the invention of the beloved brownie? Who got the fright of their life discovering corn could pop? And which popular soft drink started out as a medicinal syrup? Oscar Farinetti, founder of high-end global food chain Eataly, presents this collection of insightful and entertaining interviews with leading artisan food producers, chefs, inventors and CEOs around the world. Reflecting on the accidental discoveries that gave birth to some of the world's most well-known gastronomic delights - including Nutella, the humble sandwich, french fries, the ice-cream cone, rum and balsamic vinegar - these serendipitous tales ponder humankind's never-ending quest to find something new, and remind us that our mistakes, our flaws, our failures, can often be the most essential ingredient in finding success.

By: Oscar Farinetti
Imprint: Black Inc
Country of Publication: Australia
Dimensions: Height: 234mm, Width: 153mm, Spine: 27mm
Weight: 426g
ISBN: 9781760643249
ISBN 10: 1760643246
Pages: 304
Publication Date: 05 July 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Oscar Farinetti is an Italian entrepreneur and author. He is the founder of the food store chain Eataly, with thirty-seven locations around the world. His most recent project is Green Pea - a sustainability themed shopping centre. Barbara McGilvray has been translating from Italian to English for over forty years and was awarded a Medal of the Order of Australia in 2016.