PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Sensory Marketing: An Introduction by Bertil Hulten at Abbey's Bookshop,
Sensory Marketing: An Introduction
— —
Bertil Hulten

Sensory Marketing

An Introduction

Bertil Hulten

$290.50

Hardback

Not in-store but you can order this
How long will it take?
English
Sage Publications Ltd
27 May 2020
Sales & marketing; Retail sector
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
By:  
Imprint:   Sage Publications Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 242mm,  Width: 170mm, 
Weight:   580g
ISBN:   9781526423245
ISBN 10:   1526423243
Pages:   240
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research.  He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.

See Also

Sensory Marketing: An Introduction

Reinventing Fashion Retailing

Digitalising, Gamifying, Entrepreneuring...

Eirini Bazaki

Hardback

$99.95  $85.37

Not in-store but you can order this

ADD +
Sensory Marketing: An Introduction

Marketing Channel Strategy

An Omni-Channel Approach

Robert W. Palmatier

Hardback

$483 

Not in-store but you can order this

ADD +
Sensory Marketing: An Introduction

Relationship Marketing in Franchising...

Park Thaichon (University of Southern...

Hardback

$263 

Not in-store but you can order this

ADD +
Sensory Marketing: An Introduction

New Consumer Culture in China

The Flower Market and New Everyday...

Xi Liu (Tsinghua University, China)...

Paperback

$77.99 

Not in-store but you can order this

ADD +
Sensory Marketing: An Introduction

Retail Product Management

Buying and merchandising

Rosemary Varley (London College...

Paperback

$105 

Not in-store but you can order this

ADD +
Sensory Marketing: An Introduction

Influencing Shopper Decisions

Unleash the Power of Your Brand...

Rebecca Brooks

Hardback

$180 

Not in-store but you can order this

ADD +