Dr Sarah E. Kemp was formerly Head of Global Sensory and Consumer Guidance, Cadbury Schweppes plc, Reading, UK. Dr Tracey Hollowood is Associate Director: Sensory and Consumer Research, Sensory Dimensions Ltd, Bulwell, Nottinghamshire, UK. Dr Joanne Hort is Associate Professor in Sensory Science, Nottingham University, UK.
""Guides industry or academic practitioners through the stages of testing a consumer's sensory experience of a commercial product."" (Book News, December 2009)