Sensemaking

At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In Sensemaking, Christian Madsbjerg explains with depth and structure how this is done. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended. Companies must master not just big data, but thick data - insight into culture, history, and the social structures underlying human behaviour. Sensemaking is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption. Madsbjerg's Sensemaking is a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it - and heed his wonderfully contrarian advice. With roots in Aristotle, Sensemaking calls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance. Producing a mixture of how-to text and trenchant philosophy, Madsbjerg illustrates his formula for problem-solving with rich, captivating anecdotes, many of them mini case studies. - Kirkus