BUSINESS SUCCESS STARTS WITH LEAD GENERATION
The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.
Read Scorecard Marketing and learn how to:
Predictably generate large numbers of warm leads every week Collect data and recognise buying signals early Identify the underlying reasons each individual might want your offer Treat every customer in a personalised way Create a permanent digital asset that improves your marketing and sales results for years to come
By:
Daniel Priestley
With:
Glen Carlson
Imprint: Rethink Press
Country of Publication: United Kingdom
Edition: Revised Edition
Dimensions:
Height: 178mm,
Width: 127mm,
Spine: 10mm
Weight: 171g
ISBN: 9781781337998
ISBN 10: 1781337993
Pages: 190
Publication Date: 30 May 2023
Audience:
Professional and scholarly
,
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Introduction – PART ONE The Philosophy Of Generating Warm Leads – Why People Buy – Awaken Dormant Desires – Warming People Up – The Product-For-Prospects – Emotion, Logic And Urgency – Scoring, Ranking And Improving – A Path of Least Resistance – PART TWO SETTING UP A SCORECARD – Building Your Scorecard – Step 1: Your Landing Page – Step 2: A Questionnaire – Step 3: Their Results – Step 4: Marketing And Sales – A New Asset For Your Business – Set Up And Score! – Conclusion – Resources – References – Acknowledgements – The Authors
Daniel Priestley and Glen Carlson are multi-award-winning entrepreneurs who have built fast-growth businesses around the world. After testing dozens of performance marketing strategies, they discovered the power of scorecard marketing. Over 2,000 companies are now using this approach to achieve remarkable results in generating better leads and bigger profits.
Reviews for Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
ʻThis will permanently transform your marketing results.ʼ JAKE MASON, FOUNDER OF INCALOOP ʻIf you need to get to know your potential clients before making a sale, this strategy will dramatically reduce the time it takes to win business.ʼ SHAA WASMUND MBE, AUTHOR OF DO LESS, GET MORE
