Sales start with the Customer: Building business processes around the customer's needs

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Kemi Buluro

Sales start with the Customer

Building business processes around the customer's needs

Kemi Buluro

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English

Kemi Boa
09 August 2025

Organisational theory & behaviour; Small businesses & self-employed; Service industries

I have written this book for technical founders who may not have a formal business background-but who are building something that matters. It's also a valuable resource for startup communities and team discussions.

At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business-and those who buy from it-ultimately determines your success.

This book is about building better business processes that truly serve people-your team and your customers.

But this isn't your standard business manual. You won't find checklists or how-to guides. Instead, you'll follow the journey of two entrepreneurs as they build a company from the ground up. Through their story, you'll experience the challenges, the decisions, and the insights that come with building a business rooted in customer value.

Sales start with the Customer is designed to challenge your thinking. It encourages a shift from what works for the business to what works for the customer-and in doing so, helps you build a stronger business from the inside out.

""The book dives into crucial themes that founders and executives need to understand. I highly recommend it.""

Mopi Vaibhav. BizOps & Growth lead @ Prequel (a YCombinator company)

""...skillfully blending entertainment with education.""

Sudhakar Jukanti. Partner @ GTMfund (VC fund)

By: Kemi Buluro
Imprint: Kemi Boa
Edition: 5th ed.
Dimensions: Height: 203mm, Width: 127mm, Spine: 7mm
Weight: 132g
ISBN: 9781763727205
ISBN 10: 1763727203
Pages: 128
Publication Date: 09 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Kemi Buluro is an Organizational Development Consultant. She works with commercial teams and founders around the world to rebuild their business processes with a clear focus on Simplification, Customer Understanding, Business Partnerships, and Innovation.She also creates simulation-based learning experiences that significantly impacts the adoption of new/improved processes. Air France-KLM uses one of them. She is currently building elikris.

Reviews for Sales start with the Customer: Building business processes around the customer's needs

Quite a valuable resource for both novice and experienced professionals aiming to adopt a customer-centric approach in their business. Umashankar Shivanand, Forbes Technology Council, Head of Product @ SleepScore Labs, USA The book dives deep into crucial themes that founders and executives need to understand...complex concepts are easy to grasp and can be readily applied in real-world startup scenarios. For anyone involved in the startup ecosystem, this book offers practical and actionable wisdom. I highly recommend it! Vaibhav Mopidevi, Growth @ Prequel, ( a YCombinator company) USA ""Sales Start with the Customer"" is not just a book but an experience. Shveta Shahi, Ambassador @ GTM Alliance, USA I completed the book and loved it. I finished it in one sitting, that doesn't happen that often. Kemi has crafted a book that not only informs but also inspires readers to rethink their strategies and embrace innovation in their professional journeys. Madhushree Kumari, Staff Software Engineer @ Visa, USA ...skillfully blending entertainment with education Sudhakar Jukanti, Limited Partner @ GTM Fund, USA