Sales Before Marketing

How to ride to small business success on a low budget

Emma Meheux

$60.95 $51.40

Hardback

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English

Brand Planning Books
18 September 2025

Business strategy; Entrepreneurship; Sales & marketing

Are you ready to take your sales and marketing results to the next level?

Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't convert.

Written by seasoned sales and digital marketing expert Emma Meheux, this practical guide introduces her proven 10-point UniC sales planning process-a simple yet powerful framework to help small business owners boost sales, attract quality leads, and grow with confidence.

If you're struggling to get seen, overwhelmed by digital marketing, or unsure how to sell without sounding 'salesy', this book will shift your thinking. It clears up the confusion between sales and marketing, showing you how to align them strategically for real results.

In this book, you will learn:

Why getting the sales basics right is crucial for success. Develop a strong brand to add value to your business. The differences between sales and marketing, and why sales should come first. How to build a solid sales foundation and start making more sales. Get over common challenges such as social media competition, reaching the right audience, and confusion about digital marketing. How to create a sales-focused marketing strategy to boost sales. Insight into the sales and marketing mix and how they can work together. Understand why a website is essential for sales success. How to use social selling as a bridge between offline and online sales. The value of networking and how to do it effectively. Embrace a hybrid sales approach for maximum results. Learn about the 10-point UniC sales planning process and why it's crucial for sales success.

Whether you're just starting out or looking to scale, Sales Before Marketing is packed with real-world advice, smart insights, and easy-to-implement steps to help you sell with confidence-before you spend another penny on marketing.

Don't miss the opportunity to gain a unique edge over your competition. Order your copy of Sales Before Marketing now and put your business on the right road to achieve sales and marketing success quickly and easily.

By: Emma Meheux
Imprint: Brand Planning Books
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm,
ISBN: 9781068231728
ISBN 10: 1068231726
Pages: 276
Publication Date: 18 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction Chapter 1: A Cyclical Sales Approach Chapter 2: Some Sales Lessons Part 1: Sales Planning Chapter 3: Why Sales Planning Matters Chapter 4: The Difference Between Sales and Marketing Chapter 5: Why Sales Before Marketing Chapter 6: The Traditional Sales Process Chapter 7: Aligning the Traditional Sales Process to Digital Chapter 8: Why SEO Matters – Earlier Than You Think! Chapter 9: Putting It All Together: The UniC Sales Planning Process Part 2: The 10-point UniC Sales Planning Process Chapter 10: The 10 Elements of Sales Planning: An Overview Chapter 11: Element 1: Your Purpose and Key Sales Objectives Chapter 12: Element 2: Branding and Brand Development Chapter 13: Element 3: Sales Foundations (8 Key Areas) Chapter 14: Element 4: The Sales Toolkit Chapter 15: Element 5: Networking Chapter 16: Element 6: Understanding the Sales Process and Learning How to Sell Chapter 17: Element 7: Overarching Sales Strategy / A Hybrid Approach Chapter 18: Element 8: Social Media and Social Selling Chapter 19: Element 9: SEO Planning and Keyword Planning Chapter 20: Element 10: Website Planning and Content Chapter 21: The First Four Promotional Routes to Follow for Sales Success Chapter 22: Summary About the Author Request from the Author: Please Don’t Forget to Share Positivity Poems Notes

Emma is professionally trained in sales and marketing and has worked in the digital sector for over 25 years. She is a specialist in sales, marketing, website planning, SEO, content planning, and copywriting, and has extensive experience in digital advertising and social selling too. She’s held senior level sales and marketing roles for well-known brands and worked for several agencies. She has also spent many years working within the small business sector, and has an in-depth understanding of the challenges faced by SMEs. Emma is based in Southeast London where she runs a small business called Brand Planning Ltd through which she provides consultancy, speaking and workshops. You can find out more about Emma at (brandplanning.co.uk) or follow her on LinkedIn at (LinkedIn.com/in/brandplanning).