Alex Croft lives and breathes startup sales. As a strategist who has been on the front lines building revenue engines for emerging companies, Alex knows what works - and what doesn't - when resources are tight and results are paramount. ""Revenue Rising"" is the distillation of that hard-earned experience, offering founders a no-nonsense, actionable playbook to move from zero to predictable revenue. Alex's focus is on providing the practical strategies and frameworks needed to turn sales chaos into clarity and build a foundation for scalable growth.