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Larry Jorgensen has captured the essence of the history and passion for this business through exhaustive interviews with the family members/owners and associates of these multi-generational enterprises. Many of these bottlers have museums of Coca-Cola memorabilia and historical information that most everyone will find to be a fun excursion to see and learn and enjoy. A history book and travel guide all rolled into one that will transport you back to another time and recall happy memories of days gone by.
""If you like history of any type, you must read this book. Part history, part travel guide but always interesting, and when you've finished you'll be a master of some particular Trivia questions. Each chapter represents a different town or historical story and while each are short, all are very interesting in their own way. The pictures are just an added bonus, bringing to life the places Jorgensen writes about. Well researched and well written, the author does justice to all that is Coca-Cola - the iconic brand of the American 20th Century. Want to learn what Swamp Pop is? Take a look at the New Orleans, Louisiana chapter. If you want to learn about all those wonderful and very unique advertising signs, head over to chapter 8; and if you want to purchase an antique Coca-Cola vending machine, start your search by reading about Granite Falls, NC. Return to the Coca-Cola Trail is chock full of very interesting - every page brings a new delight of some lesser-known areas of the US. A wonderful book that I highly recommend to all history buffs."" -- Linda Thompson, host oF The Author Show ""I would highly recommend Return to the Coca-Cola Trail to anyone who is interested in Coke memorabilia and also to anyone who is interested in learning a different portion of the history of the south. Of course, Coke extended past the southern states, even in the beginning, with one of the earliest bottling plants being located in Leadville, Colorado. If you grew up drinking Coke, this is somewhat like a trip down memory lane as well; filled with pictures of old places and people who were active in the first years of Coke."" -- S. Byrd, Atlanta, GA ""Coca-Cola is an international sensation, and Larry Jorgensen of Lafayette, Louisiana, has written a book documenting the many places in the United States showcasing Coke history or attractions unique to Coca-Cola. Return to the Coca-Cola Trail: People and Places in the History of Coca-Cola includes Louisiana sites such as Joseph A. Biedenharn's Vicksburg company where Coke was served and grew popular, which led to Biedenharn bottling the concoction for the first time in history, and Biedenharn's home in Monroe, now a historic landmark with the Biedenharn Coca-Cola Museum next door. Other spots mentioned in the book include bottling companies in towns across the nation, such as the Coke plant in Paducah, Ky., the inventors of the unique design of the Coca-Cola bottle, and collectors such as teenager Daniel Morris, who collected an impressive array of memorabilia and opened a museum in a former bottling plant in Cedartown, Ga., in 2016. There's also the World of Coca-Cola attraction in Atlanta, due to Atlanta pharmacist John S. Pemberton serving the drink for the first time in his drugstore. Jorgensen spent two years researching this book, which is also filled with historic photos and recent shots of places and people."" -- Louisiana Book News
