Retail The Second-Oldest Profession

If you're a small retailer, you may feel like an endangered species. But following these practical principles will give you command over new skills for winning in retail now and in the future. - Amanda Brinkman, small business marketing expert and Host of the Small Business Revolution - Main Street It is what has been needed in the retail world. It is a real world guide based on real experience! I am anxious to buy copies of the book for my entire management team at Acme - Rudy Simondi, District Manager Every vendor who sells their product to and through retailers should read and understand Retail's 7 Timeless Principles! There's no better way to build more collaborative and effective partnerships with your retailer customers than to focus your selling strategies on what will make them successful. - Kady Slavin, Vice President, Coca-Cola I've learned through the years in retail that strategic planning doesn't create success, but the lack of it guarantees failure. What this book clearly outlines is what is important, and even more crucial: What isn't. We blame retail failures on many things: the internet, shifting consumer tastes and habits, competition, millenials and Genz Y&Z, even the weather. This book is like a plan that brave companies can use to define who they want to be and how to navigate all those changes to create success. - Ron Brunette, Chief of Design and Branding, Kilwin's Chocolates I have looked forward to getting my hands on a book from Flora Delaney. She is such a thought leader has clear-eyed vision when it comes to retail execution. This book is a must-read for all of us who work in any capacity with the retail marketplace. It distills the key retail success factors into understandable and actionable steps. Not just for retailers -- but for the manufacturers/distributors/brokers who rely on them to succeed. - Stuart Straus, Cheif Executive Officer, Compass Health Brands