Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

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Sarah Montano

Retail Marketing

Contemporary Approaches to Retailing in the Digital and Experience Economy

Sarah Montano

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Paperback

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English

Kogan Page Ltd
03 November 2025

Sales & marketing management; Retail sector

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.

It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.

Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams.

This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.

By: Sarah Montano
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 240mm, Width: 170mm, Spine: 15mm
Weight: 666g
ISBN: 9781398617636
ISBN 10: 1398617636
Pages: 304
Publication Date: 03 November 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Reviews for Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

""Montano has an easy-to-read style, and she obviously knows her subject matter. This combination makes her work both accessible and valuable."" * Michael Pearce, Ivey Eminent Teaching Professor Emeritus, Western University, Canada *