Retail 101

The Guide to Managing and Marketing Your Retail Business

Nicole Reyhle, Jason Prescott

$56.95 $50.89

Paperback

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English

McGraw Hill
02 June 2014

Economics & Business; Sales & marketing

"YOU CAN COMPETE WITH THE BIG-BOX STORES!

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

""The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides."" -- Ted Teele, Chief Executive Officer, SnapRetail

""While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits."" -- Molly Love Rogers, President and CEO of Internet Retailer

""If you've ever felt alone or frustrated building your business, read this book today!"" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA"

By: Nicole Reyhle, Jason Prescott
Imprint: McGraw Hill
Country of Publication: United States
Dimensions: Height: 211mm, Width: 140mm, Spine: 15mm
Weight: 399g
ISBN: 9780071840149
ISBN 10: 0071840141
Pages: 272
Publication Date: 02 June 2014
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Nicole Leinbach Reyhle (Chicago, IL) is the founder of Retail Minded, the nation's only retail lifestyle publication, online community, and member-based destination that supports small business owners both in and out of their stores. Jason A. Prescott (Los Angeles, CA), CEO of JP Communications, Inc., is the innovator behind the United States' top wholesale and manufacturer trade platforms: TopTenWholesale.com and Manufacturer.com.