Reshaping Business at the Intersection of Neuromarketing and AI

Name: Reshaping Business at the Intersection of Neuromarketing and AI
Price: 437.55 AUD
Availability: OutOfStock
ISBN: 9798337359977

Fernando Ortiz-Rodriguez, Miguel Sahagun, Anuj Kumar , Nishu Ayedee

$546.95 $437.55

Hardback

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English

Igi Global Scientific Publishing
09 April 2026

Physiological & neuro-psychology, biopsychology; Sales & marketing; Artificial intelligence

The landscape of marketing is undergoing a transformation, driven by the integration of AI and neuromarketing. This evolution moves beyond traditional demographic-based approaches to delve into the subconscious drivers of consumer behavior. AI provides the computational power to analyze datasets, automate personalized outreach, and predict trends with unprecedented accuracy. Neuromarketing, through techniques like eye-tracking, EEG, and facial expression analysis, offers direct insights into emotional and cognitive responses, overcoming the limitations of self-reporting. Together, these fields enable hyper-personalization, optimize content and campaigns for maximum subconscious impact, and enhance the overall customer experience. This combination also requires further examination of ethical implications, particularly concerning data privacy, potential manipulation, and transparency, to ensure responsible marketing practices. Reshaping Business at the Intersection of Neuromarketing and AI examines the impact of neuromarketing and intelligent technology techniques on current business practices. It explores the ethical implications of AI, including issues of algorithmic bias and information security. This book covers topics such as consumer engagement, predictive analytics, and e-commerce, and is a useful resource for business owners, psychologists, engineers, academicians, researchers, and scientists.

Edited by: Fernando Ortiz-Rodriguez, Miguel Sahagun, Anuj Kumar, Nishu Ayedee
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 27mm
Weight: 1.034kg
ISBN: 9798337359977
Pages: 535
Publication Date: 09 April 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor.