Research That Scales

The Research Operations Handbook

Kate Towsey, Elizabeth Churchill

$147.95 $118.33

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English

Rosenfeld Media
17 September 2024

Product design; Social research & statistics; Psychological methodology; Market research; Web graphics & design

Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.

Who Should Read This Book

If you're a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled-up human-centered research will find Research That Scales invaluable.

Takeaways

Learn what it means to scale research and how to build purpose into your research practice.

Gain a pragmatic view of research strategy and why it's crucial to scaling research.

Design a research operating system that can grow the impact of research.

Uncover the eight elements of research operations and the ResearchOps Venn diagram.

Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.

Build systems that make finding the right research participants a breeze.

Learn how to make the most of research by developing a research knowledge management (RKM) strategy.

Build a foundation of trust with your company and stakeholders by shifting perceptions about research.

Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles.

Learn how to become a ""money magnet"" for research.

Attract and retain the best research talent to fuel your growth.

By: Kate Towsey
Foreword by: Elizabeth Churchill
Imprint: Rosenfeld Media
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
ISBN: 9781959029229
ISBN 10: 1959029223
Pages: 336
Publication Date: 17 September 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Kate Towsey is an independent strategist, coach, and advisor. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau-duh) for ""people who do research,"" Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members' club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in ecommerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognized as the benchmark for scaling research services and systems to hundreds of people. Learn more at katetowsey.com, or find her on LinkedIn, Medium, or Substack.

Reviews for Research That Scales: The Research Operations Handbook

"""Research That Scalesis a masterclass in designing research systems that will deliver value and stand the test of time."" --Noel Lamb, ResearchOps Leader, ServiceNow, previously Xero, Robinhood, and Salesforce ""A must-read for any research or design leader. Kate Towsey illustrates how research operations, often an afterthought, should be core to any scalable and impactful research organization."" --Tim Toy, Senior ResearchOps Program Manager, Adobe, previously Electronic Arts, Airbnb, Splunk, and the NFL Network ""A roadmap to building interconnected research systems that deliver lasting value to the organization."" --Tamara Hale, Director of Product Experience, Research & Insights, Splunk ""If you want to build and scale your research team the right way (the first time), look no further. This book encapsulates everything you need to know in one spot with relatable examples and a go-to action plan."" --Meredith Black, Director of DesignOps, Figma"