Reputation Intelligence: A Communications Leader's Guide: From Data Provider to Strategic Advisor

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Dr Evan D Escobedo

Reputation Intelligence

Name: Reputation Intelligence
Price: 51.95 AUD
Availability: OutOfStock
ISBN: 9798995441205

A Communications Leader's Guide: From Data Provider to Strategic Advisor

Dr Evan D Escobedo

$51.95

Paperback

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English

Measuredio Press
08 April 2026

Business communication & presentation; Media, information & communication industries; Arbitration, mediation & alternative dispute resolution

Summary
Details

Most reputation crises were visible weeks before they exploded. Nobody was looking.

Communications teams can tell you what happened in media last week. Rarely can they explain what it means for the business - or act before a developing signal becomes a crisis.

Reputation Intelligence closes that gap.

Dr. Evan D. Escobedo introduces a signal-based framework that transforms measurement from a reporting function into a genuine strategic advantage. Built on three interconnected methodologies - Persona-Based Insights (PBI), Media Reputation Score (MRS), and the SIGNAL framework - this book gives communications and measurement professionals the tools to detect reputation shifts early, quantify impact against executive priorities, and deliver intelligence that drives decisions.

This is not a book about better dashboards. It's a complete operating model for the professional who needs to move from data provider to indispensable strategic advisor - before AI makes the alternative obsolete.

By: Dr Evan D Escobedo
Imprint: Measuredio Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
Weight: 435g
ISBN: 9798995441205
Pages: 326
Publication Date: 08 April 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active