Relationship Marketing

Shelby D Hunt, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
06 December 2024

Management & management techniques; Market research

""Relationship Marketing"" by Shelby D. Hunt provides an in-depth exploration of the evolving landscape of marketing strategies focused on long-term customer relationships. This book delves into the principles and practices of relationship marketing, offering both theoretical foundations and practical applications. Hunt's approach emphasizes the importance of fostering strong, lasting connections with customers rather than relying solely on transactional relationships. The book explores key concepts such as customer loyalty, retention strategies, and customer satisfaction, making it a valuable resource for both marketing professionals and students. By examining successful case studies and offering actionable insights, ""Relationship Marketing"" equips readers with the tools needed to develop and maintain effective customer relationships in an increasingly competitive market. Whether you're looking to enhance your brand's connection with its audience or improve your customer retention strategies, this book provides the knowledge to make those goals a reality.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 535g
ISBN: 9781636512884
ISBN 10: 1636512887
Pages: 274
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the ""best article on marketing theory."" His 1994 Journal of Marketing article ""Commitment and Trust,"" with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.