Viktor Mayer-Schonberger is the co-author (with Kenneth Cukier) of Big Data: A Revolution That Will Transform How We Live, Work, and Think. Published in 2013, the book has been translated into 20 languages and has sold more than 1 million copies worldwide. Thomas Ramge is the technology correspondent of the business magazine brand eins and writes for The Economist.
Fascinating * Observer * An excellent primer * Financial Times * Teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses - or is affected by - big data * Jeff Jonas, IBM Fellow & Chief Scientist, IBM Entity Analytics * An optimistic and practical look at the big data revolution - just the thing to get your head around the big changes already underway and the bigger changes to come * Cory Doctorow, Boing Boing * Praise for Big Data: Anyone interested in the future of business should read this fascinating book . . . Reinventing Capitalism makes a compelling case that it will change the nature of the market itself. With brilliant insights, it explains how the shift from simple price signalling to data-rich preference matching will determine the winners and losers of the 21st century economy, and thoughtfully outlines steps to curb the excesses of this new environment * Kevin Werbach, The Wharton School, University of Pennsylvania * This landmark book . . . should challenge and inspire every corporate strategist and public policy maker * Philip Evans, Senior Advisor, The Boston Consulting Group * Ideas on how best to organise a data economy are far and few between. This book offers plenty of food for thought * Ludwig Siegele, Technology Editor, The Economist *