You’ve Never Seen What You’ve Always Needed to Know – Until Now
Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every customer you’ll ever see. To be successful, you need to understand them.
See them in detail in ways not possible with other methods.
Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn’t change economics so much as reveal it.
It’s like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can’t with the unaided eye.
Sailors never navigate without a map. You shouldn’t either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don’t have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have.
Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as
How could a restaurant increase revenue by 25% by rearranging seating? How do you find, describe, and capitalize on open spaces in your market? What happens when an NFL player decreases his forty-yard dash time by a quarter of a second? If you tried to exceed a market’s limitations, how could you lose $1B? How do markets change over time?
Know what you need to. Discover Hypernomics.
By:
Doug Howarth (Hypernomics Inc. Santa Clarita CA)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 231mm,
Width: 160mm,
Spine: 33mm
Weight: 476g
ISBN: 9781394208883
ISBN 10: 139420888X
Pages: 304
Publication Date: 23 February 2024
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
"Introduction 1 CHAPTER 1 A Brief History of Position and Direction 9 Ancient Maps 9 Geography Begins 13 Math and Position Problems 13 Summary 26 Vignette: Restaurant Math 27 CHAPTER 2 Four-Dimensional Systems 29 Dot Plots Begin 29 ""X"" Marks the Spot 30 Most Markets Don't Address Commodities 31 Cartesian Systems and Negativity 33 Geography Is Never Negative 38 Plotting in Four Dimensions 52 Summary 56 CHAPTER 3 Five-Dimensional Systems 57 Physical Changes over Time 57 Economic Changes over Time 62 Summary 69 CHAPTER 4 Value 71 Human Traits 71 What Does Value Mean in Hypernomics? 75 Determining Value 77 The Market as Laboratory 79 Summary 91 Vignette: The Value of Expanding One's Limits 92 CHAPTER 5 Demand 95 Demand Frontiers 95 Aggregate Demand 102 Average Demand 104 Minimum Demand 105 Proxy Demand 106 Submarket, Sub-Submarket, and Mission Market Demand Curves 107 Product Demand Curves 109 Summary 110 A Hypernomics Vignette: The Value of and Demand for Money 111 CHAPTER 6 Price and Quantity Determination 121 The General Problem Calls for Specifics 121 The Neoclassical View: The Law of Supply and Demand 122 Ferrous Blunder: Universal Claim of Upward-Sloping Supply Curves 125 The Hypernomics View: The Law of Value and Demand 128 Summary 133 A Hypernomics Vignette: The Law of Value and Demand 134 CHAPTER 7 Market Mapping and Financial Cat Scans 137 Got Eggs? 137 Market Map Boundaries 141 Feature and Price Gap Maps 143 Financial Cat Scans 146 Summary 155 CHAPTER 8 Aiming and Missing 157 Neoclassical Aiming 157 Immediate Aiming 158 Immediate Aiming in Hypernomics 163 Ultimate Aiming 165 Ultimate Aiming in Hypernomics 167 Summary 170 CHAPTER 9 N-Dimensional Systems 173 Common Object 1—Pie 174 Common Object 2—Logarithmic Scaling 176 Common Object 3—Rolodex 178 Common Object 4—Concentric Circle 180 Common Object 5—Parallelograms (as in Extendable Mirrors) 181 Starting from (0,0,0,0. . .0) 182 Summary 200 CHAPTER 10 An Amazon Mining Expedition 201 Summary 210 CHAPTER 11 More 211 Vignette: What Do Markets Look Like to Viruses? 213 CHAPTER 12 Appendix: Using Hypernomics on Your Own 217 Stating the Problem 220 Data Collection 221 Data Entry 223 Data Manipulation 225 Data Interpretation 229 Summary 235 Vignette: The Importance of Going Deep into the Data 237 CHAPTER 13 Neoclassical Economics and Hypernomics Differences 241 Glossary 243 References 247 Index 279"
DOUG HOWARTH is the founder and CEO of Hypernomics Inc., a firm focusing on 4D market analytics. For the 31 years prior, he worked for Lockheed Martin’s Skunk Works, where he worked as the F-117 Stealth Fighter Manufacturing Program Manager and retired as the head of their Parametric Analysis group.
