Redefining Tourism With AI and the Metaverse

Marco Valeri, Syed Haider Ali Shah, Basheer M. Al-Ghazali

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Hardback

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English

IGI Global
12 March 2025

Tourism industry; Hospitality industry; Artificial intelligence; Virtual reality

The integration of Artificial Intelligence and the metaverse is revolutionizing the tourism industry, creating new possibilities for immersive and personalized travel experiences. AI-driven algorithms enable tailored recommendations, while virtual environments in the metaverse allow users to explore destinations digitally before ever setting foot there. These advancements enhance accessibility, streamline operations, and redefine how travelers engage with destinations. As technology continues to evolve, understanding its impact on tourism is essential for industry professionals, researchers, and policymakers shaping the future of digital travel. Redefining Tourism With AI and the Metaverse explores the mechanisms by which AI's sophisticated algorithms and the metaverse's expansive virtual landscapes are converging to forge innovative travel experiences. It delves into the creation of deeply personalized and interactive journeys, leveraging AI for tailored recommendations and the metaverse for creating immersive, digital-first destinations. This book covers topics such as data analysis, environmental conservation, and artificial intelligence, and is a useful resource for engineers, tourism professionals, business owners, environmental scientist, academicians, and researchers.

Edited by: Marco Valeri, Syed Haider Ali Shah, Basheer M. Al-Ghazali
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 33mm
Weight: 1.243kg
ISBN: 9798369384824
Pages: 430
Publication Date: 12 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolo' Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) St. Paul The Apostle, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer Publishing, Routledge Publishing, Edward Publishing and IGI Global Publishing). Syed Haider Ali Shah is Associate Professor/Research Cell Coordinator at Business Studies Department, Bahria Business School, Bahria University Islamabad Pakistan. He Holds a PhD from University of Malaya, Malaysia. Its Malaysia Top University. His area of specialization is HR Practices, Leadership and Management with special research interest in HR Practices, Green HR Practices, Talent Management, Green HR Practices, Leadership Styles and CSR Practices and Pro-environmental behavior. Dr. Haider Shah is engaged in many academic activities and professional training in both nationally and internationally. Hs has been conducting trainings through different platform like Leadership Development Centre (LDC), Bahria University and CALWASS.