Reality Check

How VR and AR Can Supercharge Your Business

Jeremy Dalton

$45.95

Paperback

Forthcoming
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English

Kogan Page Ltd
24 June 2025

Business strategy; Business innovation

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.

Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.

Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

By: Jeremy Dalton
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Edition: 2nd Revised edition
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398618749
ISBN 10: 1398618748
Pages: 280
Publication Date: 24 June 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Chapter - 01: Loading…; Chapter - 02: Why XR means business; Chapter - 03: Learning and development; Chapter - 04: XR and operations; Chapter - 05: Sales and marketing; Chapter - 06: The five stages of XR implementation; Chapter - 07: Discovery challenges; Chapter - 08: Design and develop opportunities; Chapter - 09: Creating quality XR content; Chapter - 10: XR myths and misconceptions; Chapter - 11: Why now?: Chapter - 12: Conclusion; Chapter - 13: The machinery behind XR

Jeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.