Reaching Audiences

Distribution and Promotion of Alternative Moving Image

Julia Knight (University of Sunderland), Peter Thomas (Middlesex University)

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English

Intellect Books
15 January 2012

Cinema industry

From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom’s film industry—practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play.

By: Julia Knight (University of Sunderland), Peter Thomas (Middlesex University)
Imprint: Intellect Books
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 178mm, Spine: 16mm
Weight: 490g
ISBN: 9781841501574
ISBN 10: 1841501573
Pages: 304
Publication Date: 15 January 2012
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Foreword by Geoffrey Nowell-Smith Introduction: So Much More than Meets the Eye Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers’ Co-op Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers’ Co-op Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga Chapter 7: Understanding Distribution

Julia Knight is a Reader in Media and Cultural Studies at the University of Sunderland, Prior to working in higher education she worked in the UK independent film and video sector for a number of years. Peter Thomas undertook his PhD work and has published on areas of art cinema distribution and exhibition, and is a member of the Exploding Cinema collective.