Beat the rise! Delivery fees are going up soon. INFO

Close Notification

Your cart does not contain any items

Rank Local

How Businesses Win On Google

Mark Cass

$38.95   $33.04

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Mark Cass
16 February 2026
Series: Rank Local
Rank Local: How Businesses Win on Google

Your competitors are showing up on Google right now. If you're not - this book explains exactly why, and exactly what to do about it.

Rank Local is a plain-English blueprint for local business owners who are tired of vague SEO advice that never quite explains the why.

No jargon. No agency nonsense. No six-month excuses. Just a clear, practical system built around how search engines actually work - and how to make them work for you.

Search engines don't rank businesses randomly. They score them. Google evaluates your website structure, your local listings, your reviews, your category alignment, and your ongoing activity - and it does it the same way a lender evaluates a credit report. Every signal either builds trust or undermines it. When the signals align, rankings follow. When they don't, your business stays invisible while a competitor gets the call.

Mark Cass has spent years helping businesses - attorneys, contractors, medical practices, dealerships, service companies - go from invisible to dominant in local search. In this book he shares the same framework he uses with clients, built around one central idea: Google doesn't reward cleverness. It rewards clarity.

Inside you'll learn how Google evaluates your business and why most profiles fail the test, why your Google Business Profile matters more than your website, how FAQs connect traditional SEO with AI search and voice results, what review patterns actually signal to search engines, why consistency across platforms builds the kind of trust that compounds over time, and how to maintain your visibility without obsessing over daily fluctuations.

This book was written for the roofing contractor, the doctor, the realtor, the used car lot owner - anyone whose phone should be ringing more than it is. You don't need to become an SEO expert. You need to understand the system well enough to build it, manage it, or hold someone accountable for doing it right.

SEO isn't dead. Bad SEO is.

And now you'll know the difference.
By:  
Imprint:   Mark Cass
Volume:   1
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 11mm
Weight:   295g
ISBN:   9798892929479
Series:   Rank Local
Pages:   160
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

About the AuthorMark Cass is a business owner, author, and marketing strategist focused on helping entrepreneurs build visibility that turns into measurable growth. He is the creator of the Rank Local(TM) Blueprint - a structured system that integrates SEO-optimized websites with aligned local search signals to improve how businesses appear across Google, AI platforms, and voice search.Unlike many in the digital marketing space, Mark's perspective is rooted in real-world experience. He has owned and operated service-based businesses, understands the challenges local companies face, and has personally navigated the process of building visibility from the ground up. His work is practical, structured, and built around clarity rather than hype.Mark is the author of multiple books on business, marketing, and sales. His writing focuses on simplifying complex subjects so that business owners can understand not only what works, but why it works. Through his books, workshops, and consulting, he equips entrepreneurs with frameworks they can either implement themselves or use to better evaluate the professionals they hire.The Rank Local(TM) Blueprint represents the most refined expression of his approach to modern search visibility - combining structured websites, directory alignment, reputation signals, and ongoing activity into a clear, repeatable system.Mark believes SEO isn't magic. It's structure, alignment, and consistency. When those elements work together, businesses don't just rank - they grow.He continues to work directly with business owners who want greater control over their online presence and a clearer path to sustainable visibility.

See Also