As co-founder and head of legendary PR company Savage & Best, Jane Savidge is widely credited as being one of the main instigators of the Britpop movement that swept the UK in the mid 1990s. During this time, Jane and her company represented Suede, Pulp, The Verve, Elastica, Longpigs, whilst representing many other artists of the era including the Cranberries, The Fall and Jesus and Mary Chain. She is the author of Lunch With The Wild Frontiers (2019) and Here They Come With Their Make Up On: Suede, Coming Up and More Adventures Beyond The Wild Frontiers (2022).
From Savidge’s unrivalled vantage point, she offers an observation into how the band were functioning in those years … Offering unique insight into the record as an entity as well as the evolution of each of its individual tracks … This is Hardcore is every bit as entertaining, informative and gossipy as its predecessors. -- Mark Lindores * Classic Pop * Savidge knows the album backwards. -- Alastair McKay * UNCUT * Essential reading, plain and simple. Not just for fans of Pulp hoping to learn more about the beloved frontman, but a clear case for how fame affects the soul and the achievement of it can come crashing down. A stroke of genius. * Cult Following * This Is Hardcore is more than a book about an album; it’s a love letter to music itself. -- Iain Key * Louder than War * [Savidge] explains the album’s genesis, analyses the tracks and the artwork, and ponders whether This Is Hardcore might actually be one of the best records of the 1990s. * The Idler * Savidge picks at the album’s bones, track by track, with warmth, candour and insight. -- Paul Whitelaw * The Big Issue * An exquisite blend of insider stories and facts. * Critical Popcorn *