Public Relations for Public Health and Social Good

Brooke W. McKeever (University of South Carolina, USA)

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Hardback

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English

Routledge
25 July 2024

Communication studies; Public relations; Personal & public health

Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.

Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.

Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.

Edited by: Brooke W. McKeever (University of South Carolina USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032355092
ISBN 10: 1032355093
Pages: 220
Publication Date: 25 July 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Brooke W. McKeever is Professor and Chair of the Department of Advertising & Public Relations in the College of Communication & Information Sciences at the University of Alabama, USA.