Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama

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Rommil Santiago

Prove It or Lose It - The

Mostly No-Nonsense Guide to Surviving Experimentation Program Drama

Rommil Santiago

$44.95 $38.08

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English

Experiment Nation Publishing
17 April 2025

E-commerce: business aspects; Consultancy & grants for businesses; Management: leadership & motivation; Sales & marketing

Summary
Details

Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn:

The GROW framework for communicating value effectively Strategies to win over stakeholders

How to build a brand for your program that lasts

Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. About the Author With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.

What readers are saying

""In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, 'Screw this, here is my experience, resources, and go ahead and be successful.'""

- Juliana Jackson, Associate Director, Data & Digital Experience @ Monks

Here are some comments from some folks who have read early drafts of Prove it or Lose it:

""Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations.""

- Ton Wesseling, Founder of the Experimentation Culture Awards

""Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program.""

- Shiva Manjunath, Host of the From A to B Podcast

By: Rommil Santiago
Imprint: Experiment Nation Publishing
Edition: Large type / large print edition
Dimensions: Height: 216mm, Width: 140mm, Spine: 14mm
Weight: 304g
ISBN: 9781069411730
ISBN 10: 1069411736
Pages: 258
Publication Date: 17 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active