Professional Communication and Network Interaction: A Rhetorical and Ethical Approach

— —

Heidi A. McKee (Miami University, USA) James E. Porter (University of Miami, USA)

Professional Communication and Network Interaction

A Rhetorical and Ethical Approach

Heidi A. McKee (Miami University, USA), James E. Porter (University of Miami, USA)

$315

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
08 June 2017

Communication studies; Media studies

Series: Routledge Studies in Rhetoric and Communication

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

By: Heidi A. McKee (Miami University USA), James E. Porter (University of Miami, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 476g
ISBN: 9781138715219
ISBN 10: 1138715212
Series: Routledge Studies in Rhetoric and Communication
Pages: 234
Publication Date: 08 June 2017
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

1. Introduction: Professional Communication in the Digital Age Part I: Building a Rhetorical/Ethical Network Theory 2. Reconnecting Rhetoric and Ethics 3. Ethics, Culture, and Phatic Communication 4. Rhetorical Interaction and Networks Part II: Cases of Network Interaction 5. Employee Use of Corporate Media and Corporate Response 6. Social Listening: An Ethical and Organizational Shift 7. AI Bots as Professional Communicators 8. Conclusion: Changing the Frame

Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami. James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

Reviews for Professional Communication and Network Interaction: A Rhetorical and Ethical Approach

"""Heidi McKee and James Porter theorize the use of social media tools in business settings using a fresh, practitioner-oriented research approach that will appeal to business communication scholars, teachers, students and business practitioners alike. With the growing use of social media among both businesses as well as the general public to facilitate communication, this book provides a toolkit by which educators and practitioners can think about how to use those digital tools ethically and productively."" -Dirk Remley, Kent State University"