Professional Communication and Network Interaction: A Rhetorical and Ethical Approach

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Heidi A. McKee (Miami University, USA) James E. Porter (University of Miami, USA)

Professional Communication and Network Interaction

A Rhetorical and Ethical Approach

Heidi A. McKee (Miami University, USA), James E. Porter (University of Miami, USA)

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English

Routledge
10 December 2019

Communication studies; Media studies

Series: Routledge Studies in Rhetoric and Communication

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

By: Heidi A. McKee (Miami University USA), James E. Porter (University of Miami, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9780367888398
ISBN 10: 0367888394
Series: Routledge Studies in Rhetoric and Communication
Pages: 222
Publication Date: 10 December 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami. James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

Reviews for Professional Communication and Network Interaction: A Rhetorical and Ethical Approach

"""Heidi McKee and James Porter theorize the use of social media tools in business settings using a fresh, practitioner-oriented research approach that will appeal to business communication scholars, teachers, students and business practitioners alike. With the growing use of social media among both businesses as well as the general public to facilitate communication, this book provides a toolkit by which educators and practitioners can think about how to use those digital tools ethically and productively."" -Dirk Remley, Kent State University"