Principles and Methods of Social Research

William D. Crano, Marilynn B. Brewer (Ohio State University), Andrew Lac

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
11 July 2023

Research methods: general; Communication studies; Social research & statistics; Psychological methodology; Social, group or collective psychology

Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.

Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book has chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis to cover these essential methodologies. Notable features include an emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation; use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs; and coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly.

The new edition features:

Increased attention to the distinction between conceptual replication and exact replication and how each contributes to cumulative science.

Updated research examples that clarify the operation of various research design operations.

More learning tools including more explanation of the basic concepts, more research examples, and more tables and figures, such as additional illustrations to include internet content like social media.

Extensive revisions and expansions of all chapters.

A fuller discussion of the dangers of unethical treatment to research participants.

Principles and Methods of Social Research, Fourth Edition is intended for graduate or advanced undergraduate courses in research methods in psychology, communication, sociology, education, public health, and marketing, and further appeals to researchers in various fields of social research, such as social psychology and communication.

By: William D. Crano, Marilynn B. Brewer (Ohio State University), Andrew Lac
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 4th edition
Dimensions: Height: 254mm, Width: 178mm,
Weight: 1.060kg
ISBN: 9781032222417
ISBN 10: 1032222417
Pages: 472
Publication Date: 11 July 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

William D. Crano is the Oskamp Distinguished Chair of Psychology and Director of the Health Psychology and Prevention Science Institute at Claremont Graduate University. Marilynn B. Brewer is Professor Emeritus, Ohio State University. Andrew Lac is an Associate Professor of Psychology at the University of Colorado Colorado Springs.