Mark Peacock is an expert pricing consultant, speaker, and coach. Following a 25-year career in corporate life with brands such as DHL and The AA, he set up his own pricing consultancy in 2017 to help small and medium sized businesses solve their pricing problems. He typically helps his clients achieve a c.20% increase in net profits because of improved pricing solutions. Mark is also a member of the Chartered Institute of Marketing, the European Mentoring & Coaching Council, and the Institute of Directors.
"""A must-read and accessible guide for any business concerned with delivering profitable growth."" Nathan King, CEO, AddVantage Strategy ""Relevant and practical! Packed with advice on why price matters and the importance of getting it right."" David Pritchard, Managing Director, Sandler London East ""Excellent! Makes a difficult subject simple and explains the true power of pricing."" Roy Newey, Chairman, CEO and Author of Ready, Set, Grow – Make More Money and Keep It"