Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Giuseppe Granata Andrea Moretta Tartaglione

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Name: Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Price: 491.80 AUD
Availability: OutOfStock
ISBN: 9781522578567

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

$614.95 $491.80

Hardback

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English

IGI Global
30 May 2019

Consumerism; Economics; Market research

Summary
Details

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Edited by: Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 3g
ISBN: 9781522578567
ISBN 10: 1522578560
Pages: 375
Publication Date: 30 May 2019
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active