Pre-decision Information Accessing and Behavioral Process Technology

BPT

Jacob Jacoby, Vibrant Publishers

$171.95 $137.28

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
05 August 2025

Social, group or collective psychology; Behavioural economics; Market research

Series: Legend in Consumer Behavior

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.

By: Jacob Jacoby, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 32mm
Weight: 816g
ISBN: 9781636515823
ISBN 10: 1636515827
Series: Legend in Consumer Behavior
Pages: 618
Publication Date: 05 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a First Lieutenant in the U.S. Air Force (1965-1968), he directed the Consumer Psychology Program within the Department of Psychological Sciences at Purdue University (1968-1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973-74) and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law. Jacoby's scholarly output includes more than 165 chapters and articles, ten books and monographs, hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior and the Trademark Reporter. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.