Practical Strategies and Case Studies for Online Marketing 6.0

Kittisak Wongmahesak, Fazida Binti Karim, Nititorn Wongchestha

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English

IGI Global
08 May 2025

E-commerce: business aspects; Management & management techniques; Sales & marketing

In today s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.

Edited by: Kittisak Wongmahesak, Fazida Binti Karim, Nititorn Wongchestha
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337320595
Pages: 484
Publication Date: 08 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Kittisak Wongmahesak serves as a lecturer at the Faculty of Political Science, North Bangkok University, and the Director of the Association of Legal & Political Studies in Thailand. Currently, he holds the position of Research Fellow at Shinawatra University, Thailand, and Universiti Sultan Zainal Abidin, Malaysia. He is also an Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris, Indonesia, and an Adjunct Research Professor at several Indonesian universities, including Universitas Muhammadiyah Sinjai, Universitas Muhammadiyah Makassar, and Universitas Muhammadiyah Sidenreng Rappang. Previously, he was a Full Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law in China, and at the University of City Island in Cyprus. He also served as an Adjunct Researcher at Ton Duc Thang University and Duy Tan University in Vietnam. His academic credentials include a Ph.D. in Social Sciences, an M.A. and a B.A. in Political Science, all from Kasetsart University. Additionally, he earned an M.B.A. and an M.P.A. from Ramkhamhaeng University, and a B.Pol.Sc. in International Relations and Comparative Government and Politics from Sukhothai Thammathirat Open University. His expertise spans Political Science, Public and Private Management, International Political Economy, and Social Research. He is the editor of numerous prestigious journals worldwide, including Sustainability, Frontiers in Psychology, PLOS One, World Food Policy, Asian Academy of Management Journal, International Journal of Public Policy and Administration Research, International Journal of Innovative Research and Scientific Studies, and Recent Advances in Computer Science and Communications. Recognized as one of the world’s top 2% of scientists by Stanford University since 2020, he has published over 450 Scopus/Web of Science indexed documents and holds an h-index of 57 with more than 10,000 citations. Fazida Karim is Professor at the School of Management Sciences, Faculty of Business and Management, Universiti Sultan Zainal Abidin (Gong Badak Campus), Malaysia. She holds a Ph.D. (Management) from Universiti Sultan Zainal Abidin, an MBA from Unversiti Teknologi MARA, and a B.B.A. (Political Science) from Universiti Islam Antarabangsa. Her research interests include entrepreneurship, social marketing, management, and consumer behavior. Nititorn Wongchestha is a lecturer at the International Business School, Chongqing Technology and Business University, China. He holds a Ph.D. (Management) from Universiti Sultan Zainal Abidin, Malaysia. His research interests include international business, digital marketing, corporate social responsibility, and sustainable development.