Powerful Proposals

How to Give Your Business the Winning Edge

Terry Bacon, David Pugh

$37.99

Paperback

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English

Amacom
15 May 2023

Business communication & presentation; Sales & marketing; Customer services

How does a company constantly win more business than its rivals A key factor is the ability to create proposals that outshine those from even the strongest competitors.

Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond ""this is what we do"" documents in favor of customer-centered offers that highlight the tangible benefits your company offers.

This helpful resource offers tools and techniques that will let any firm:

assess their """"winner or loser"""" proposal status and take proactive steps to become a winner address the """"Big Four"""" questions that a proposal must answer to be successful create """"A+"""" proposals in less time with less wasted effort via a simple, repeatable process neutralize the issue of price when the firm is not the low-price provider

Powerful Proposals takes you step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.

By: Terry Bacon, David Pugh
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 21mm
Weight: 145g
ISBN: 9781400242412
ISBN 10: 140024241X
Pages: 256
Publication Date: 15 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5). David G. Pugh is a coauthor of ""Winning Behavior"" (0-8144-7163-3) and ""The Behavioral Advantage"" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company.