This small cultural history is dedicated to the hand as a popular motif in visual communication. The history of posters is rich in variations on the hand. In consumer posters, a hand presents desirable products. But the hand can also take the form of a symbolically charged gesture in the political poster. In cultural posters, the hand then becomes the emblem of the creative individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element.
120 illustrations
Edited by:
Museum fur Gestaltung Zurich Imprint: Lars Muller Publishers Country of Publication: Switzerland Dimensions:
Height: 247mm,
Width: 210mm,
Weight: 395g ISBN:9783037784778 ISBN 10: 3037784776 Pages: 192 Publication Date:01 February 2016 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Unspecified